🚫 Stop Emails from Hitting Spam

You’ve worked hard to build your email list, but what if your messages aren’t even getting through? Spam filters can prevent your emails from reaching your subscribers, and that’s not just frustrating—it can hurt your reputation and performance.

📌 Understanding the Key Issue: Why Your Emails Are Getting Flagged as Spam

Your emails could be landing in the spam folder for several reasons. Here’s what inbox providers are looking for:

• Low Engagement: If your subscribers aren’t opening your emails or clicking your links, inbox providers may think your content is unwanted. This signals to spam filters that your emails should be treated as spam.

• Unsubscribe Rates: If people frequently opt out of your emails, inbox providers see this as a sign that you may be over-sending or not providing relevant content.

• Spammy Content: Certain words or phrases like “free,” “limited-time offer,” or “act now” are red flags for spam filters. They’re designed to detect deceptive or unwanted emails.

• Sending to Invalid or Inactive Emails: Sending to outdated or incorrect email addresses (including spam traps) is a quick way to be flagged as spam.

• Inconsistent Sending Behavior: If your sending habits suddenly change—like sending too many emails in a short period—this raises suspicion among inbox providers.

🚀 How to Fix It

The good news? You have control over these factors. Here's how to prevent your emails from getting flagged as spam and improve your inbox placement:

✅ Regularly Review Your Email List

An up-to-date email list is critical for maintaining a solid sender reputation. By targeting only engaged subscribers, you reduce the chances of being flagged as spam.

How to do it:

• Remove inactive subscribers who haven’t engaged in the last 6 months.

• Set up a periodic list audit to remove invalid or unsubscribed contacts.

✅ Engage with Your Audience Consistently

Delivering valuable content increases the likelihood that subscribers will engage and helps establish trust with inbox providers.

How to do it:

• Create segmented email campaigns based on interests or behaviors to make sure you’re sending relevant content.

• Encourage interaction by including clear calls-to-action in your emails.

✅ Avoid Overuse of Spam Trigger Words

Words like “free” or “special offer” can make your emails look spammy to filters. To stay safe, be mindful of your language.

How to do it:

• Test your subject lines and email copy using spam filters before sending.

• Stick to clear, concise, and natural language that speaks to your audience’s interests.

✅ Establish a Predictable Sending Schedule

Consistency is key. Sudden spikes in sending volume or erratic email behavior can raise red flags.

How to do it:

• Set a steady sending frequency based on subscriber engagement.

• Avoid batching emails too quickly; instead, gradually scale up based on response.

✅ Double Opt-In for New Subscribers

Using double opt-in ensures your new subscribers genuinely want to hear from you, reducing complaints and unsubscribes.

How to do it:

• Enable double opt-in for new subscribers so they can confirm their interest in your emails.

• Send a welcome series after confirmation to establish positive engagement from the start.

By proactively managing your list and engagement, you’ll improve deliverability and ensure your emails reach the inbox—not the spam folder.

Got questions? Hit reply and let us know! Our inbox is buzzing, but we’ll get back to you ASAP.

Written by Judith Prugger

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